I am often asked, is Pinterest only for big brands and retailers or those people who make DIY crafts and want to share recipes ideas..?
And the answer is always no. Of course, these people do do well using the Pinterest platform but Pinterest is for almost everyone.
A staggering 97 % of searches carried out on this platform are UNBRANDED which means that Businesses large and small can take advantage of the huge amounts of web traffic that Pinterest creates, the ability to showcase evergreen content like no other platform allows and a platform that enables you to get on with running your business rather than your business running you by the endless chasing of algorithms and engagement hacks to beat the system!
As a business, Pinterest is not about YOU. Pinterest, is about your audience and customer.
If you can create value added, useful content and position that in the optimal way on this platform then almost any business can reap its rewards.
𝗗𝗢𝗘𝗦 𝗬𝗢𝗨𝗥 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗙𝗔𝗟𝗟 𝗜𝗡𝗧𝗢 𝗔𝗡𝗬 𝗢𝗙 𝗧𝗛𝗘𝗦𝗘 𝗖𝗔𝗧𝗘𝗚𝗢𝗥𝗜𝗘𝗦...?
📌Food and Drink
📌Health & Fitness
📌Hair & Beauty
These are the 𝗹𝗮𝘁𝗲𝘀𝘁, 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗼𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗳𝗼𝗿 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝘂𝘀𝗮𝗴𝗲. ie - these are the categories in which Pinterest audiences are out there on the platform searching for right now so, if your product / products or services fall into anyone one of these categories AND has any online aspects to it and if you are not yet using the platform then you could be missing a quite significant FREE Marketing trick..
If you're not yet sure if your business could benefit from the great advantages of Pinterest Marketing then please get in touch for a free chat.
You've gotta be in it to win it! 💥