Size matters on Pinterest

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(Updated September 2020)
Pinterest is one of the few places left on the internet where size really does matter. Unlike most other platforms in fact it’s really on of the key elements to your success.
Since I wrote this post in 2017, the suggested size of some of the images have not only changed but we now have the addition of multiple ways to share our images: Video posts, Carousel posts, Story Pins (still in Beta mode in the US) and of course there are different formats for Promoted Pins!

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Here’s the in-depth low down on the current suggested sizes and formats in 2020:
A Pinterest Pin Image size should be a 2:3 ratio so whether that’s 600 x 900 or 1000 x 1500 pixels just make sure it’s 2:3, Pinterest will work it out once it’s uploaded. The Canva template offers you an altogether alternative size of 735 x 1102 …..you can also go with that. You can test out all of the above BUT the most important thing to remember is to make sure that the image is of a 2:3 ratio so that it works both on desktop and mobile where, around 80% of Pinners are viewing from!
Also, check that image itself isn’t too high res – try an external free site like Sqoosh to squash it down for a better upload and site loading time.
Anything greater may end up getting cropped and cut off in the user’s feeds. The maximum file size for this is 32 MB.
Pinterest Profile Image
Your profile picture will display at 180px x 180px, but the ideal upload size is 600px x 600px. Try taking the image into Canva and fitting the image into a standard circle template.
Pinterest Board Cover Photo – if you HAVE to make pretty board covers (seriously only if you have the time)
Then the board cover frame is standard Instagram size square (1:1) – the recommended size for this is 600 x 600.
Pinterest Standard Video
There are various options for this. You can create Videos that are;-

  • Square 1:1
  • Vertical Standard Pin size 2:3
  • Super long – 9:16

The recommended dimensions are 1080px x 1080px or 1080px x 1920px.
The maximum file size is 2 GB.
Pinterest Promoted Video extra wide

  • Max Width Videos are; Square 1:1 or widescreen 16:9.
  • Max width videos cannot exceed the height of a 1:1 aspect ratio.
  • Recommended dimensions are 1080px x 1080px or 1920px x 1080px.
  • The maximum file size is 2 GB.

Pinterest Promoted Carousels

  • Use a Square size 1:1 or a Portrait standard static size of 2:3.
  • Use dimensions of 1080px x 1080px or 1080px x 1920px.
  • The maximum filesize for this asset is 32 MB.
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