You may have noticed, and if you haven’t then you’ve likely been hiding under a rock, that over the last few years as a society we are increasingly reliant on our hand held devices even the most simple of tasks of every day living.
In late 2015, mobile web traffic surpassed desktop for the very first time. Since then, we’ve been living in a mobile world, and mobile device usage has skyrocketed.
Consumers now spend more than five hours a day on their smartphones, and there has been 88% growth year over year in time spent watching videos on a smartphone and in addition to this up to 70% of web traffic happens on a mobile device with 57% of all U.S. online traffic now comes from smartphones and tablets! ….
If you are like most mobile users, you grab your mobile device in times of comfort, uncertainty, in awkward social situations, when eating alone, when standing in line somewhere and quite often when you are on the loo!
No surprise then that 80% of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions and solve their problems.
But even when there is no intention to search, do buy or find, consumers are more likely to unlock their smartphones without having a specific app in mind, and staggeringly as well as this 88% of consumers will unlock their phones while they’re waiting to do something else.
As a result of these habits, we are seeing more and more purchasing happening from phones than ever before.
The future of retail is increasingly in the palm of our hands and as social media consumerism continues in this upward trend then traditional online retailers and bricks and mortar shops need to be mindful that desktop usage let alone footfall are no longer sustainable ways of selling their products.
Instead, with one in three making a purchase every month through a platform such as Instagram, Facebook, Pinterest or Snapchat then selling products exclusively via smartphone should be a focus for the style of your marketing activity.
Solutions to help;
1) Keep in mind that your Pinterest audience will be planning ahead for their life, so your posting should be done well in advance – roughly 45 days prior to the time you might think and up to about 3 months!
2) Make your products stand out on mobile by ensuring you have a mobile friendly site, and also a Pinterest friendly site.
3) Use clear, concise and ‘on brand’ text to your Pins and include a focussed call to action to guide your audience to the step you’d like them to take next..
For more actionable advice and tips on how to ROCK YOUR PINTEREST MARKETING please book in for a COMPLIMENTARY DISCOVERY call via the link HERE
Pineapple White Media, making Pinterest WIN for you and your business.